Mrs. Noor Ul Ain

Lecturer
noorulain.waheed@ue.edu.pk

Journal Papers:

Sr # Description
1 Liaqat, Iqbal, Munir & Waheed (2024). Determinants of Green Purchase Behavior: An Implication of Theory of Reasoned Action. Pakistan Journal of Humanities and Social Sciences 12 (2)), 1348–1363 DOI: 10.52131/pjhss.2024.v12i2.2206
2 Saleem, Khursheed & Noorulain. (2024). Environmental commitment and sustainable performance: A win-win approach. Remittances Review. 9(4), pp.1601-1625 DOI: https://doi.org/10.33282/rr.vx9i2.58
3 Khursheed, A. & Waheed, N. (2025). Consumer perception of Eco-friendly packaging and its impact on consumer loyality and Purchase Intentions: The role of environmental concerns as a mediator. Journal of management & social sciences, 2(6), 206-218
4 Waheed, N. & Akhtar, A. (2025). Impact of green human resource management on sustainable performance with the mediating role of green supply chain management. Annual Methodological Archive Research Review, 7.1(3), 185-196.
5 Impact of Executive Compensation, CEO Compensation and Board Diversity on Organizational Performance with Moderating Effect of Systemic Factors
6 ORGANIZATIONAL COMMITMENT & WORK ENGAGEMENT AFFECTED BY KNOWLEDGE MANAGEMENT: EVIDENCE FROM BANKING SECTOR OF PAKISTAN
7 IMPACT OF ADVERTISING AWARENESS ON BRAND EQUITY: ANALYSIS OF TELECOMMUNICATION SECTOR OF PAKISTAN
8 IS PAKISTAN STOCK MARKET EFFICIENT? (A COMPREHENSIVE STUDY OF PAKISTAN STOCK EXCHANGE)
9 The Impact of Packaging Quality on the Buying Behavior of Consumer: An Empirical study of Unilever Products
10 THE ROLE OF KNOWLEDGE MANAGEMENT PROCESS IN CREATION CUSTOMER VALUE: EVIDENCE FROM PAKISTAN
11 The Impact of Organizational Politics on Job Satisfaction & Organizational Commitment: Moderating Role of Perceived Social Support


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