Introduction:

A member of the Department of Economics and Business Administration at Bank Road Campus since May 2015. She has done her M.Phil in Marketing and Brand Management from Kinnaird College for Women University. Currently, she is enrolled in Ph.D. Management Sciences at the University of Lahore.

She is a creative, resourceful, and flexible individual with particular strengths in bridging cultural gaps among people through education and interpersonal relations. Dedicated, resourceful, and goal-driven professional educator with a solid commitment to the social and academic growth and development of every student. She is known for her interactive teaching style that encourages student participation and enthusiasm while facilitating learning. Her research interests are in management, consumer behavior, brand management and services marketing.