Journal Papers:
| Sr # | Description |
|---|---|
| 1 | 2023-Sameeni, M. S., Qadeer, F., Shahid, S., & Khurram, M. Differential Effects of Performance versus Value-based Brand Betrayal on Hate and Unfavorable Consumer Behaviors. Journal of Social Sciences Review, 3(2), 775-791. |
| 2 | 2018-Khurram, M., Qadeer, F., & Sheeraz, M. The role of brand recall, brand recognition and price consciousness in understanding actual purchase. Journal of Research in Social Sciences, 6(2), 219-241. |
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