Introduction:

She is working as a senior Lecturer in Marketing at UE Business School (Bank Road Campus), since September, 2010. She completed her MBA and MPhil in Marketing & Brand Management from Kinnaird College for Women University and PhD in Marketing from Lahore Business School, University of Lahore.

Apart from her teaching interests, she has many years of corporate experience; beyond working for multi-nationals, she has also headed various national projects in different product categories. She has enthusiasm for grooming students through sessions, workshops, trainings and also through Sports. She strives for helping students under her supervision to become confident & self-sufficient individuals in the society and be able to deal with the market pressures both personally & professionally. Her research interests are in the fields of consumer behavior, consumer psychology and brand management.