Introduction:

She is working as Lecturer at Department of Economics and Business Administration in Bank Road Campus, since September, 2010. She completed her MBA and MPhil in Marketing & Brand Management from Kinnaird College for Women University and currently pursuing PhD in Marketing from University of Lahore.

Apart from her teaching interests, she has enthusiasm for grooming students through sessions, workshops, trainings and also through Sports. She strives for helping students under her supervision to become confident & self-sufficient individuals in the society and be able to deal with the market pressures both personally & professionally. Her research interests are in the fields of consumer behavior, consumer psychology and brand management.