Journal Papers:

Sr #	Description
1	Sameeni, M. S., Ahmad, W., & Qadeer, F. (2024). Examining consequences of brand hate in business-to-business relationships: The moderating role of relationship length. Industrial Marketing Management, 122, 26-36.
2	Sameeni, M. S., Qadeer, F., Ahmad, W., & Filieri, R. (2024). An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity: Does consumer personality matter?. Journal of Business Research, 173, 114469.
3	Sameeni, M. S., Qadeer, F., Shahid, S., & Khurram, M. (2023). Differential effects of performance versus value-based brand betrayal on hate and unfavorable consumer behaviors. Journal of Social Sciences Review, 3(2), 775-791.
4	Sameeni, M. S., Alvi, T., & Shahid, S. (2023). Measuring the impact of organization structure variables on various facets of innovation capability: An empirical study in Pakistan. South Asian Management Research Journal, 2(1), 28-40.
5	Sameeni, M. S., Ahmad, W., & Filieri, R. (2022). Brand betrayal, post-purchase regret and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode. Journal of Business Research, 141, 137-150.
6	Sameeni, M. S., Abbas, Q., & Shahid, S. (2022). I buy the ultimate: Engaging consumers through ideal self-congruency. South Asian Management Research Journal, 1(1), 13-26.
7	Sameeni, M. S., Masood, W., & Shahid, S. (2018). Impact of social media marketing on self-identity and brand relationship quality: The moderating role of product involvement. Journal of Research & Reviews in Social Sciences Pakistan, 1(1), 51-61.
8	Sameeni, M. S., & Rizwan, M. (2018). Impact of recovery satisfaction on word of mouth: The mediating role of customer trust. Journal of Social Sciences and Interdisciplinary Research, 6(1).
9	Sameeni, M. S., & Alvi, T. (2016). Impact of knowledge management capability on innovation capability. International Journal of Business and Management, 4(4).
10	Sameeni, M. S., & Qadeer, F. (2015). Consumer Intentions to perform difficult behaviours: Role of brand-self connection, prominence and relationship length. Pakistan Journal of Commerce and Social Sciences, 9(3), 719-741.