Introduction:

Empowering Through Education, Empathy & Purpose

Dr. Fatima Shaukat is a dedicated academic and researcher specializing in green marketing, sustainability, and ethical business. She earned her PhD from Northwestern Polytechnical University, Xi’an, China, under the CSC Scholarship, and holds an MS from IBM, UET. Her research focuses on green marketing orientation in emerging economies, with published work exploring sustainability, digital marketing, and Islamic perspectives on responsible business.

Currently teaching at UE Business School, she delivers courses in Marketing, Branding, and Market Research at the BS and MS levels. Known for her student-centered approach, Dr. Fatima is passionate about mentoring future leaders to think critically, act ethically, and create a more peaceful and responsible world.