Introduction:

Dr. Muhammad Shahbaz, Associate Professor at UE Business School, University of Education Lahore, Pakistan. He has done his PhD (Management Science) from Harbin University of Science and Technology, China. He has more than 15 years of professional university level experience of teaching, research, and administration. His research interests include Marketing, Big data analytics, technology adoption, and Sales Performance. He has published his work in well-known international academic journals like journal of Cleaner Production; Journal of Big Data, Technology in Society; Complexity; Behaviour and Information Technology; and Asia Pacific Education Review.