Analytical Tools in Contemporary Business Management Research


In a bid to extend research culture, Centre for professional development (CPD) Division of Management and Administrative Science (DMAS) University of Education (UE) Lahore has organized a workshop on “Analytical Tools in Contemporary Business Management Research” on 6th June 2023 at Lower Mall campus UE Lahore. The event witnessed scholars and faculty members of reputed universities including University of the Punjab, Government College University, IBM University of Engineering and technology, Lahore College for Women University, Punjab group of colleges, National University of modern languages and University of home economics. 

Prof. Dr. Talat Naseer Pasha (S.I, H.I.); Vice Chancellor University of Education Lahore was the chief guest who graced the event with his presence. He appreciated the concept of spreading the research culture, an initiative by Prof. Dr. Muhammad Shahid Tufail, Director DMAS. Prof. Dr. Talat Naseer Pasha delivered an inspiring speech, emphasizing the importance of such initiatives in shaping the future of research scholars and fostering the inter-academia research based collaborations.


The event was started with the recitation of holy Quran. Prof. Dr. Muhammad Shahid Tufail (Director DMAS UE) welcomed all faculty members (Participants) and imparted his knowledge on the topic of Research Design and Analysis. Later, Dr. Imran Shafiq (Associate professor COMSATS University Lahore) took over the session and guided the scholars about Quantitative Tools & Techniques in Business Research. He delivered his knowledge about importance of quantitative research, its techniques and methods using multiple tools to collect data. Dr. Asim Iqbal (Chairperson Department of Economics UE) later on imparted his expertise on Econometrics Applications in Business Administration Research. He provided hands on knowledge on using statistical methods to develop theories and forecasting the future using historical data. In the last session, Dr. Rab Nawaz Lodhi from HCC University of the Punjab, a renowned trainer with multiple certifications, expressed his knowledge over Qualitative Tools and Techniques in Business Research. He also introduced multiple new concepts including use of artificial intelligence (AI) in research. He elaborated how developed countries are using AI to transform research mechanisms and what are the hot topics which are being explored by researcher in this era.


In the last, Prof. Dr. Talat Naseer Pasha (S.I, H.I) distributed the shields to the guest speakers and certificates to the participants. All participants took keen interest. The session was ended with a thanking note by Mr. Faran Ali and an understanding to continue these kind of activities in future.